The production house will create a touching 3-minute video in an effort to combat the general attitude of intolerance or immunity towards the underprivileged children in our country, coinciding the same with the Nation's 67th Independence Day.
Directed by two new directors under the Benaras MediaWorks banner, the special video will have Director Gurmmeet Singh (director of the upcoming film 'Warning') and Director Nikhil Nagesh Bhat direct 'Sare Jahan Se'.
The video will showcase heart-warming scenes from the streets of Mumbai with the lyrics being sung by underprivileged street children.
Speaking on the occasion, Co-Producer Mushtaq Shiekh said, "Over time we have found that our society has become immune to the reality of the poor in our country. This is our small contribution that we hope will stir the same emotion in people and hopefully encourage them to make a small effort or contribution towards those who are less fortunate that us."
The song will be released exclusively by Sony Music India and will be available across all digital platforms.
The song has been composed/produced by John Stewart (music producer of 'Warning') with one track being rendered by Sonu Niigaam.
The video will be released online on the eve of Independence Day on Benaras MediaWorks Youtube channel.
The movement is aimed at using technology and music together to send out an impactful message and implementing real change among modern society
--IBNS (Posted on 14-08-2013)