"Considering the huge fan following of Akshay Kumar, the motion poster has been welcomed by trending the hashtag #BossIsComing in India and worldwide on Twitter by Akshay Kumar fans who call themselves "Akkians", they plan to keep trending various hashtags during the campaign," said an official spokesperson.
The teaser trailer is scheduled to be unveiled on Aug 14 which will have the hashtag #BossIsHere and followed by the full trailer on Aug 27.
Boss is an action entertainer with daredevil stunts, style and attitude.
The movie is produced by Viacom18Motion Pictures in association with Cape of Good Films and Ashwin Varde Productions.
It's slated for release on Oct 16.
--IBNS (Posted on 13-08-2013)