It is being speculated that Apple might introduce both an iPhone 5S as well as a cheaper iPhone for lower-end customers this year, Fox News reports.
The company has been losing its share in the smartphone market to Google's Android platform in the last few quarters.
Apple's iOS has accounted for 13 percent of smartphone sales in Q2, compared to 17 percent in the same period last year, the report added.
Meanwhile, Android has expanded its share from 69 percent to 79 percent in the same period.
--ANI (Posted on 12-08-2013)