sports-india-news

Star Sports appoint Dhoni as brand ambassador

New Delhi, Aug 8 : Star Sports Thursday appointed Indian cricket team captain Mahendra Singh Dhoni as brand ambassador to promote Premier League football in India.


A Manchester United fan, Dhoni will invite fans to 'Join the Game' in a new campaign which will be launched early next week.

This news comes on the back of the sports broadcaster announcing the launch of Hindi commentary for the first time on Premier League. The Hindi commentary will be in addition to the English commentary and will be available for over 100 live matches across the season.

Speaking on the occasion, ESPN Software India Pvt. Ltd. chief operating officer Vijay Rajput said: "We are delighted to have M.S. Dhoni come on board as the brand ambassador for Premier League in the country. We are targeting to expand the fan base of the football league in India by leveraging the iconic power and fan following of Dhoni to attract cricket fans to sample Premier League."

Speaking on the association, Dhoni said: "I am an avid Premier League fan and I just played out a real situation in front of the camera. If I am not busy with cricket, I am always busy with Premier League during weekends. Football is extremely exciting and very close to my heart. I was a goalkeeper during my school days. Even today, I play football as a warm-up game ahead of key cricket matches.

"I feel that Indian sports fans should consume different types of sports. I want them to be passionate about cricket but at the same time one needs to give respect to other disciplines as well. It is critical to spread the message of overall sports development and promotion in the country."

--IANS (Posted on 08-08-2013)

sports-india-news headlines

'Sports can empower women'

Shuttler Srikanth rises to World No.16

Pune FC Jersey give fans chance to pick design

Javia rallies to enter U-12 tennis semis

Kings XI Punjab rearing to go with 14 sponsors on board this year!

Tata Motors Prima is title sponsor for Kings XI Punjab

Mumbai to face Pune in final of BoI Zonal Cricket

Shillong Lajong FC fans to vote for new jensey

Countdown to the Airtel I-League

Hindustan FC qualified to the final Round of the U-19 I-League

Bengaluru FC on the verge of scripting I-League history

Baichung Bhutia hopes to have the last laugh in Darjeeling

Quick Links: Goa | Munnar | Pondicherry | Free Yearly Horoscope '2014

Comments

Your e-mail:


Your Full Name:


Type verification image:
verification image, type it in the box

Message:

Back to Top