New Delhi, Aug 7 IBNS | 2 years ago

India's leading direct selling beauty company, Oriflame, on Wednesday announced its association with Indian fashion designer Ritu Kumar to introduce an exclusive range of accessories.

The association, which marks 17 successful years of Oriflame in India, also highlights the company's new brand promise "Your Dreams Our Inspiration".

The limited edition range of stoles, handbags and wallets, under 'Label' by Ritu Kumar was unveiled by a signature fashion show in the presence of Niklas Frisk, Vice President and Head of Oriflame South Asia and Managing Director, Oriflame India and Sharmili Rajput, Marketing Director, Oriflame India.

Exemplifying the theme, the evening featured performances by Hari and Sukhmani, the dynamic music duo from 'The Dewarists' fame.

The musical extravaganza was followed by an enchanting fashion show where renowned models like Indrani Dasgupta, Sonalika Sahai, Tina Chatwal, Donna Masih, Shipra Malika and Aanchal Oberoi, amongst others, walked the ramp.

Dressed in Ritu Kumar's ethnic outfits, the models showcased the new collection.

Ritu Kumar, who is the recipient of the Padma Shri Award 2013 for her exceptional and distinguished service in the field of fashion, textile and craftsmanship, was present at the event.

Speaking on the occasion, Niklas Frisk, President and Head of Oriflame South Asia and Managing Director Oriflame India, said, "Over the years, Oriflame has constantly been motivated towards fulfilling the dreams of people. This motivation has been adopted in our new brand promise 'Your Dreams Our Inspiration'. Continuing our successful endeavour to provide best quality products, and encourage the efforts of our leaders, we are very proud to be associated with India's foremost designer Ritu Kumar to present an exclusive collection of beautiful handbags, stoles and wallets."

Talking about Ritu Kumar's association with Oriflame India, Sharmili Rajput, Marketing Director, Oriflame India said, "Ritu Kumar is synonymous with the Indian fashion industry. Her work is internationally acclaimed and has paved the way for a dynamic modern India. Both Ritu Kumar and Oriflame are inspired by traditions and nature and this inspiration is reflected in Oriflame's products and Ritu Kumar's designs."

"The collection is a unique combination of beauty, style and Indian tradition, and we are honored to be associated with the First Lady of the Indian Fashion Industry, Ritu Kumar," Rajput said.

Talking about the range and her association with Oriflame India, Ritu Kumar said, "An association with Oriflame extends both our images, to reach out to women globally. Women are today confident in themselves and the choices they make, a part of this is to be able to access accessories, fashion cosmetics etc. which enhance personalities."

She said: "The range is professionally created by a team who realizes the importance of aesthetics in everyday life. Today's woman is comfortable in her own identity, and the range we have created is both classical in its inspiration and blends with the products from Oriflame - to create a synergy between the two brands which enhance each other."

(Posted on 08-08-2013)