Ssangyong launches new premium ULV

New Delhi, Aug 7 : Automobile major Ssangyong Motor, part of the USD 16.2 billion Mahindra Group, on Wednesday unveiled the New Korando C at the Seoul Marina in Yeouido.

The New Korando C has received a major facelift including a newly designed interior and body, as well as more convenient amenities. The company stated that the upgraded model will be available at its dealerships across Korea.

The New Korando C is a premium urban leisure vehicle, or ULV. Its interior and body were drastically redesigned, and the driver's seat and its surrounding area have received a significant facelift, giving it a totally new look with greater market appeal.

The brand slogan selected by the company for the Korando C is 'Urban Adventure' which expresses the fusion of urban driving with outdoor adventure.

This new model is to be promoted as a new type of SUV designed for the thrill of driving as well as outdoor leisure activities. Its catchphrase is, 'The city is also the great outdoors for the New Korando C.'

Since its initial launch in 2011, the Korando C has been well received in Korea and its sales have grown steadily. With its new style and sleek interior design, the New Korando C is even more attractive than before, and will become a trendsetter in the SUV market.

The powertrain has been optimized to improve efficiency by up to 8.4pc when driving in Eco mode, giving it a fuel economy of up to 12.8 km/" in 2-Wheel Drive (Automatic Transmission).

The manual transmission model boasts the best fuel economy in its class of 17.2 km/" in 2-Wheel Drive, offering the driver both an exhilarating and economical driving experience.

--IBNS (Posted on 07-08-2013)

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