Nutrela Break on Wheels flagged off
Tollywood celebrities Abir Chatterjee and June Malia flagged off Nutrela Break on Wheels (NBW) on Monday.
NBW, which is an initiative from Ruchi Soya Industries Limited (RSIL), will cover 40 locations in Kolkata, Howrah and Durgapur as part of their healthy hangout zone concept.
The RSIL claimed the aim of the initiative is to promote delicious cuisines which can be prepared out of soya.
"NBW is a soyalicious journey that will surely excite your taste buds," said Sandipan Ghosh, Assistant Vice President, Marketing Consumer Brands Division of RSIL.
He said, "Since, Nutrela is a name synonymous with health and taste, people across all age groups will surely have a lip-smacking experience."
Abir Chatterjee said, "It is an unique concept of serving fast foods made with Nutrela products to promote something healthy among youths."
June Malia said: "Soya is a very nutritious food supplement and you will find it in any diet chart."
NBW includes various fast food items like soya fried rice, soya chowmein, chilli soya, soya momo, soya sandwich, soya chaap, soya samosa etc with a price range varying from Rs. 10-30.
In this month long activity, the caravan will start with its first stop at the South City College in Kolkata and will be parked at prominent malls, colleges and offices from Aug 6 to Sept 2. The last stop of NBW will be the City Centre Mall.
(Reporting by Devashish Sarkar, Images by Avishek Mitra/IBNS)
(Posted on 06-08-2013)