west-bengal-news

Nutrela Break on Wheels flagged off

Kolkata, August 5 : Tollywood celebrities Abir Chatterjee and June Malia flagged off Nutrela Break on Wheels (NBW) on Monday.


NBW, which is an initiative from Ruchi Soya Industries Limited (RSIL), will cover 40 locations in Kolkata, Howrah and Durgapur as part of their healthy hangout zone concept.

The RSIL claimed the aim of the initiative is to promote delicious cuisines which can be prepared out of soya.

"NBW is a soyalicious journey that will surely excite your taste buds," said Sandipan Ghosh, Assistant Vice President, Marketing Consumer Brands Division of RSIL.



He said, "Since, Nutrela is a name synonymous with health and taste, people across all age groups will surely have a lip-smacking experience."

Abir Chatterjee said, "It is an unique concept of serving fast foods made with Nutrela products to promote something healthy among youths."

June Malia said: "Soya is a very nutritious food supplement and you will find it in any diet chart."

NBW includes various fast food items like soya fried rice, soya chowmein, chilli soya, soya momo, soya sandwich, soya chaap, soya samosa etc with a price range varying from Rs. 10-30.

In this month long activity, the caravan will start with its first stop at the South City College in Kolkata and will be parked at prominent malls, colleges and offices from Aug 6 to Sept 2. The last stop of NBW will be the City Centre Mall.

(Reporting by Devashish Sarkar, Images by Avishek Mitra/IBNS)

--IBNS (Posted on 06-08-2013)

west-bengal-news headlines

Banking on father's good work, president's son hopes to win

Nepal officials to visit Bengal model poll booths

Legal action against 350 for Bengal blast: EC

BJP's P.C. Sorcar faces sexual harassment case

TV channels, emails to act as EC watchdogs in Bengal

BJP's P.C. Sorcar faces sexual harassment case

Congress, CPI-M behind transfer of officers, policemen: Mamata Banerjee

Late Ghani Khan, ailing Priya Ranjan relevant in Bengal (Election Special)

We do not need money from illegal sources to run our party: Mamata

Chit funds flourished in Bengal during Left regime: Mamata

Polling in six constituencies in West Bengal tomorrow

Bengal folk dancers promote voting

Quick Links: Goa | Munnar | Pondicherry | Free Yearly Horoscope '2014

Comments

Your e-mail:


Your Full Name:


Type verification image:
verification image, type it in the box

Message:

Back to Top