bollywood-news

Dhanush confirmed as face of Center Fresh

New Delhi, July 31 : Singer-actor Dhanush, who is on a roll with the positive response to "Raanjhanaa" and "Maryan", has a new endorsement in his kitty. He is now the face of chewing gum brand Center Fresh.


Dhanush, whose popularity went several notches high thanks to his song "Why this kolaveri di?", will feature in the new TV commercial of the product, which is under confectionary brand Perfetti Van Melle India (PVMI).

"It feels great to be associated with Center Fresh. Looking forward to work on some exciting campaigns for the brand," Dhanush said in a statement.

Dhanush's youth connect is a vital reason why he has been chosen to endorse Center Fresh, which itself is popular among the youth.

"While Dhanush is taking his first steps in Bollywood, in our key markets he is very popular, especially among the youth. We are really looking to leverage Dhanush's equity to help take Center Fresh to the next level," said Mandar Keskar, category head (Gums), Perfetti Van Melle India.

A new TVC for the brand is currently under development and it will be released later this year.

--IANS (Posted on 31-07-2013)

bollywood-news headlines

Great to be compared to Aamir, Shah Rukh Khan : Saqib Saleem

Acting in gay-themed movie no big deal: Anupama Kumar

'Andhra Mess' uses alternate cinema style filmmaking: Director

'2 States' wedding track released

Sufi meets pop at Punjabi music festival in Delhi

E-voting must be introduced for travellers: Rakeysh Mehra

Deepika's retro bun - only six steps away

Sonam Kapoor supports underprivileged children's cause

Rani Mukherjee gets married to Aditya Chopra : Yashraj Films

'Mastram' will create some good records for filmdom: Distributors

Narendra Modi posts selfie with Chetan Bhagat

IIFA debuts in US - set to enliven Tampa Bay with Bollywood stars

Quick Links: Goa | Munnar | Pondicherry | Free Yearly Horoscope '2014

Comments

Your e-mail:


Your Full Name:


Type verification image:
verification image, type it in the box

Message:

Back to Top