More than 90pc of priced smartphone apps eventually become free: Study

Washington, July 20 : Smartphone apps are getting cheaper as many apps that start out costing money are eventually offered for free, a new study has revealed.

According to the study carried out by mobile analytics firm Flurry, the average app price has fallen significantly over the past four years while the number of free and ad-supported titles is growing all the time, the New York Daily News reports.

The study revealed that rather than charging a premium, over the past four years app developers have constantly lowered the prices of their titles to the point where many are eventually offered for free or with advertising.

The report said that 10 percent of all apps are not free and of that group, iPad-optimized titles are the most costly, average price 0.50 dollars, followed by iPhone or iPod Touch apps, average price 0.19 dollars with Android apps, average price 0.06 dollars, the cheapest.

Flurry found that a number of app developers used price testing tools to see how responsive users were to titles when offered at different price points. The research showed that 84 percent of apps that were tested went free as a result.

The study revealed that the average price of apps will continue to fall as developers look to revenues generated from advertising and that within gaming, the model will move towards free to play and supported by in-app purchases.

--ANI (Posted on 21-07-2013)

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