Vespa VX debuts in Indian market
Piaggio Vehicles Pvt. Ltd., the wholly owned Indian subsidiary of the Italian Piaggio Group, on Wednesday announced the launch of the Vespa VX in two distinctly different colours.
Vespa VX was launched in Portovenere Verde (metallic green) and Vibrante Rosa (dual tone red and pink).
Developed specially for the Indian market, the Vespa VX is based on the Vespa LX, the Piaggio Group best seller and one of the most popular scooters in the European and American markets.
The Vespa VX joins the Vespa model currently marketed in India.
"A symbol of aspirational lifestyle, Vespa VX comes with additional features of front disc brake, tubeless tyre, raised saddle handle bar for better grip, new speedometer dial and beige seat option," the company said in a statement.
The Vespa VX in an effort to grow the premium segment created with the original Italian Vespa's arrival in India.
The Vespa VX comes loaded with new features, like it will be fitted with new zapper pattern tubeless tyres boosting the safety and comfort factor.
"Furthermore, the new saddle handle bar enhances the stylish look of the Vespa with a touch of chrome along with beige seats giving it a distinctive and classy contrast look," the company said.
The Vespa VX is powered by an advanced 4 stroke, 3valve 125cc engine developed exclusively by Piaggio for the Indian market. This engine is an eco-friendly, low emission and highly fuel efficient unit which delivers 60 kms to a litre.
Speaking on the occasion, Ravi Chopra, Chairman and Managing Director, Piaggio Vehicles Private Limited (India) said, "Piaggio is delighted to present Vespa VX to cater to a surging demand amongst the discerning Indian consumer. We hope to further strengthen the premium segment with the Vespa VX, offering the Indian youth that lifestyle stature they wish to be associated with. The new features not only offer a better riding experience, it brings the aspirational Indian a step closer to the Vespa Universe."
"Starting today, after the success of the first phase in the Vespa launch with a single model just over a year ago, Piaggio is now moving into the second phase for the expansion of the product range," he said.
(Posted on 17-07-2013)