Nissan unveils Datsun GO in India
Japanese automaker Nissan Motor's third global brand-Datsun on Monday unveiled the first new Datsun car for the 21st century.
The all-new Datsun GO will be on sale in India in early 2014.
The Datsun GO is the realisation of the commitment made by Nissan Motor Co., Ltd. in March 2012 to return the Datsun brand to the marketplace. Datsun is the third brand for the Nissan Motor Company along with the company's Nissan and Infiniti brands. Datsun will play an important role in the Nissan Power 88 mid-term business plan.
"This is an historic day for Nissan Motor Company and for our customers and partners in some of the world's fastest-growing markets. It's also an exciting moment for many women and men here in India who - today - come one step closer to realising the dream of purchasing a car," said Carlos Ghosn, Nissan Motor President and CEO, while unveiling the car.
The five-door, front-wheel drive hatchback will come with a 1.2 litre engine paired with a five-speed manual transmission that offers optimal response time and agility in congested traffic.
With comparatively compact body dimensions (width - 1635mm; height - 1485mm; length- 3785mm), the car is spacious inside thanks to a wide stance and large wheelbase (2450mm), and offers ample headroom and an expanded front seating configuration. It will be a reliable partner for families, providing comfort to five occupants and agility in congested traffic.
For those customers never wanting to part with their favorite music and pictures Datsun GO will offer a very practical solution - Mobile Docking Station to connect with their smartphones.
Datsun GO is priced below Rs. 400,000.
This all-new car has been built to meet the needs of recent rising group of optimistic customers in high-growth markets who seek better value propositions.
"The name of the new car is inspired by the first Datsun, the DAT-GO, launched almost a century ago in Japan. Back then the cars brought mobility to people who had never dreamed of car ownership before. The reignited Datsun brand and the Datsun GO will bring a similar combination of aspiration and trustworthiness," the company said in a statement.
"Datsun GO is high-quality, stylish and modern, delivering an engaging driving experience. The overall Datsun customer offer will include a worry-free ownership experience, competitive total cost, accessible services, with transparent pricing, and dealership proximity," it said.
"When a customer buys his first new car in countries like India, Indonesia, Russia and South Africa, first he dreams about it. To realise the dream, customers need to have access, feel a sense of belonging towards the Brand. Also, as this purchase will represent a significant part of their disposal income, it is important for them to have full trust in the brand and the product. So Dream, Access and Trust are key values for which the Datsun brand stands now," said Vincent Cobee, who leads Datsun.
Datsun models will be individually developed for different markets, but the concept will follow a common inspiration. Datsun GO will be the first of several Datsun models that will be launched later in 2014 in Indonesia, Russia and South Africa.
While Nissan Motor's Global design center in Japan was responsible for the Datsun GO styling, R and D and engineering development for the project were entrusted to local engineering resources and suppliers to ensure the product would suit local market conditions, preferences, tastes and needs, and would be accessible in terms of price and supply.
Datsun GO will be produced at one of the newest Renault-Nissan Alliance factories at Oragadam, in Chennai.
(Posted on 15-07-2013)