IBN7 repositions with tagline "Bebaq. Bekhauf"
Hindi news channel IBN7 will don a new look, with a new logo
and a new tagline - Bebaq.Bekhauf - in place of the earlier "Khabar-Har keemat Par" as part of a repositioning exercise from Monday.
"We are delighted to announce the new look of the channel. With the new logo and the revamped look, we intend to enhance the brand recall and continue with our vision to deliver quality news and programming which will have a positive impact on our viewers,"
Editor-in-Chief Rajdeep Sardesai said.
The revamped look of the channel is being aided by a new campaign Nidar(fearless), Atal (accurate), Prachand (impactful) and Satya (truthful), which reflects the channel's approach to covering news, a statement said.
(Posted on 13-07-2013)