With this new partnership, Tappp, the consumer brand of Swissclear Global Pte Ltd, is set to cater to the burgeoning demand for Indian entertainment by making it accessible to a large segment of the world's population who either do not own credit cards, or are averse to making credit card transactions online.
Tappp prepaid cards are available across an extensive global network of over one million retail points across India, UAE, Singapore and Malaysia, which include large chains, as well as small corner and convenience stores.
In order to enjoy the latest and hottest Bollywood blockbusters instantly, consumers simply need to purchase prepaid cards or electronic vouchers at retail outlets and redeem them online or on their mobile devices for immediate viewing.
Prepaid cards start at just Rs. 25 for access to movies such as the recently released zombie comedy 'Go Goa Gone'.
Sundip Argawal, Founder and CEO of Swissclear Global, said: "Digital delivery of content is shaping a new entertainment ecosystem, where consumers are now in control. 'What I want to watch, When I want to watch, and Where I want to watch it' is now a reality, with the flexibility to stream unlimited premium content on multiple devices - be it smart televisions, smart phones, tablets or PCs."
He said: "The whole concept of choice is taken even further by the worldwide phenomenon of prepaid and gift cards, as it not only releases users from costly contractual obligations, but also gives them the choice to spend only on what they want to consume. We are therefore very excited to be working with Eros Now to offer consumers convenience and choice via on-demand entertainment."
Commenting on the partnership with Tappp, Rishika Lulla Singh, CEO of Eros Now said, "Eros Now endeavors to provide a premium service that engages a new digital generation of Bollywood fans globally, and this exciting tie up with Tappp will enable us to continue delivering on our promise to provide customers with the optimum viewing experience."
--IBNS (Posted on 19-06-2013)