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Twitter expected to earn USD 1 billion in ad revenue in 2014

Sydney, Mar. 28 : Twitter is expected to earn more than a half-billion dollars in ad revenue in 2013 and close to one billion US dollars next year.


About 53 percent of the ad revenue at Twitter this year will come from use of the service on smart phones or tablets.

The improved revenue forecast released by eMarketer estimated that Twitter will take in 582.8 million US dollars in ad revenue this year, nearly one billion next year and about 1.33 billion in 2015, news.com.au reports.

eMarketer said that the upward revision comes as advertisers have shown more interest in spending money on mobile advertisements on Twitter, adding that Twitter's reach also seemed to be improving.

According to the report, eMarketer said that the bulk of ad money at the one-to-many messaging service was expected to continue to come from the US, but the company's moves to expand its global sales operations were making inroads elsewhere.

eMarketer added that about 83 percent of Twitter ad revenue this year should come from the US as compared to 90 percent of the 138 million dollars the company took in from ads last year.

--ANI (Posted on 28-03-2013)

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