Mumbai, May 10 IBNS | 1 year ago

Colgate-Palmolive (India) Limited, the market leader in oral care, recently gave 150 lucky winners of the Colgate Active Salt Dabangg 2 Taste Challenge contest, an opportunity to meet their favourite Bollywood superstar Salman Khan.


The event was held over a special screening of Dabangg 2 and it gave the winners from across India a chance to interact with Salman up close.

It was a fun filled evening for the winners, as Salman with his infamous witty style, engaged with them and won many a cheer from his loyal fans.

The Colgate Active Salt Dabangg 2 Taste Challenge contest ran from October-December 2012 and was advertised on national television.



To participate in the contest, consumers were required to call a toll free number and describe the unique taste of the Colgate Active Salt toothpaste.

Based on the responses received, 150 deserving winners were selected and were invited to a private screening of the blockbuster movie along with the Dabangg star himself.

Speaking on the occasion, Ajit Babu, Vice President-Marketing, Colgate-Palmolive India Ltd., said: "The Colgate Active Salt Dabangg 2 Taste Challenge contest originated from the insight that Bollywood is one of the key influences in the lives of today's youth."

"Having received a very encouraging response from our first contest with Sonakshi Sinha, and as a step towards rewarding our loyal consumers, we decided to enter a co-branding association with the most anticipated movie of the year - Dabangg 2.

"Through this contest we aimed to offer consumers an opportunity to live their dream of meeting their favourite stars and of spending quality time with them," said Babu.

(Posted on 10-05-2013)