After being diagnosed with breast cancer in September 2011, Laurel Kamen underwent a mastectomy.
On the eve of her surgery, after trying and failing to find clothes that would be both comfortable and fashionable during her post-operation recovery period, Kamen noticed a gaping hole in the fashion market and decided to fill the niche herself.
Thirteen months later, Kamen is debuting the Alloro Collection, a fashion friendly line of clothing suited for post-op recovery, ABC News reported.
"I didn't want to have to step out of the world of fashion just because I had breast cancer," Kamen said.
"I wanted to stay in the world of fashion, still be able to buy a nice dress to go out to dinner, or a nice blouse to go to a Bat Mitzvah or a wedding. I just felt that women with all of these sensitivities need to be addressed, and they could still look gorgeous," she added.
Twenty-five percent of all proceeds from the Alloro Collection will be donated to the Prevent Cancer Foundation.
--ANI (Posted on 25-03-2013)