Mumbai, Jan 6 IBNS | 2 years ago

Smart mobile devices brand Xolo on Monday announced a three-season exclusive partnership with Liverpool Football Club to become the official Regional Marketing Partner for India, Sri Lanka, Nepal and Bangladesh.

With this partnership, Xolo becomes the official mobile handset partner for Liverpool FC across the Indian sub-continent until May 2016.

Xolo became the first Indian mobile handset brand to associate with football.

Commenting on the strategy behind Xolo's partnership with Liverpool FC, Vishal Sehgal, Co-Founder and Director at Lava International Ltd., said "India, today, is one of the world's fastest growing football destinations, with the sport emerging as a popular choice amongst new-age Indian audiences. XOLO has always stayed true to our brand promise of delivering 'the next level' in mobility to our consumers. We believe this partnership with Liverpool FC will help us strengthen this commitment in bringing best-in-class mobile experiences to Indian audiences."

Xolo will offer its users in India rich content from Liverpool FC on their mobile handsets, exclusive merchandise and the chance to meet various Liverpool FC players and legends.

"Some lucky fans, customers and business partners will also get the unique opportunity to witness live matches at Anfield, the team's home-ground. Xolo will work with Liverpool FC supporters and fan clubs in India to engage with a variety of football leagues, coaching camps and tournaments, bringing the Club closer to fans in India," the company said in a statement.

The agreement was inked at a press conference at Melwood Training Ground by Sunil Raina, Business Head, Xolo and Olly Dale, Sales Director, Liverpool Football Club.

"Liverpool FC is one of the most popular clubs in the country, with an iconic legacy. We are thrilled to have this association with a club that is revered as it seeks to grow the popularity of the sport in India. Through this association with Liverpool FC we will seek to not only increase connect with the youth but also drive growth for football in India," said Sunil Raina, Business Head, XOLO.

"We believe that the partnership with the iconic Liverpool FC will bring many synergies and exciting opportunities to our consumers and partners in India," he said.

Chief Commercial Officer at Liverpool FC, Billy Hogan commented: "We are delighted to announce our very first regional marketing partnership in India with XOLO, a leading smart mobile devices brand. Through this partnership we will deliver exclusive LFC content and exciting opportunities for fans to visit our home, Anfield. We have millions of fans in India and we are committed to bringing the Club closer to them. Teaming up with XOLO and launching our very first International Academy in Pune represent the start of our journey in India to make fans feel like their Club is right on their doorstep."

(Posted on 06-01-2014)