Japanese companies use traditional techniques for modern products

Tokyo, Dec.31 : Japan has rich tradition in food, culture and lifestyle which is well explored in the modern times.

"Woshoku", a traditional Japanese cuisine has recently been added to UNESCO's Intangible Cultural Heritage list, while "Sake", a traditional alcoholic beverage, made from rice and water, is also enhancing its global recognition.

The ancient tradition of beauty techniques and products are being well utilized by Japanese companies.

POLA ORBIS Holdings, a manufacturer of cosmetic in Tokyo, has been conducting a wide range of research in beauty products since its inception in 1976.

Its research institute has been working on over 6,500 ancient beauty goods by researching 15,000 literature documents from the ancient Edo period to modern times.

Yoko Tomizawa of the POLA Research Institute of Beauty and Culture, POLA ORBIS Holdings Inc, said: "We have a passion for beauty through research. We are using techniques used by Japanese women through generations, to develop and design new beauty products."

Founded by Shinobu Suzuki in 1929, POLA is an exclusive Japanese cosmetics house that is renowned for its advanced skincare, cosmetics, and high quality products.

It is known by its advanced technology for anti-aging treatments and brightening skin care.

Kuzuko Ogino of the Beauty Research Division, POLA Inc., said:" This inverted triangle zone under eyes is very important. Applying foundation brighter than your skin on your cheek, makes your skin glow and look natural."

It's not only beauty; Japan has a rich food and beverage tradition as well.

Sake is a traditional Japanese beverage which is quite popular among those visiting Japan.

Made from Japanese rice and water, Sake has a history going back to over 2,000 years. But, its quality has been improved by applying exquisite brewing techniques over the years.

A variety of Sake is produced in 47 prefectures across Japan.

The country's largest airline, All Nippon Airways (ANA) started serving Sake at the International Airport Lounge in cooperation with Japan Sake and Shochu Makers Association from December.

Nobuyasu Nikai, Supervisor, All Nippon Airways Co. Ltd., said: "For overseas visitors, especially for guests from the ASEAN region, we are introducing the Japanese traditional "Kokushu", the national sake with Omotenashi, a traditional way of Japanese hospitality."

Japan is promoting itself as a tourist destination.

ANA is contributing to this effort to attract tourists by serving 564 brands of Sake from every prefecture.

In Sapporo, Hokkaido, this brewery produces the best Sake in the country.

Haruka Kushibiki of Nippon Seishu Co. Ltd.said:"Chitose Tsuru has been producing Sake in Sapporo since 1872 and it celebrated its 140th anniversary in 2012. Among the Sake produced by brewery makers in Japan, Hokkaido is known for its crisp and dry taste. Our Chitose Tsuru has a variety of crisp and dry Sake. This Sake is very pleasant and can be served at various temperatures."

The promotion of traditional beauty products and beverages in Japan is working well with visitors to the country.

--ANI (Posted on 31-12-2013)

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