New Delhi, Dec 30 IBNS | 12 months ago

Idea Cellular, India's thirrd largest operator, has announced 'i-Plan' for its postpaid customers, allowing them to choose, create and customise their monthly plan from a bouquet of voice and data packs.


With Idea i-Plan, customers can choose from an array of rental plans, starting from Rs. 199 to Rs. 999, depending on their usage pattern, needs and requirements.

Customers can opt for a range of packs offering voice, SMS and data benefits.

Idea is also offering the option of add-on packs which users can combine with their monthly rentals to create their best suited plan.

Announcing the new i-Plan, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, "The Idea i-Plan is in line with our 'Customer First' approach as it gives the customers the freedom of choice, personalisation, flexibility, and control.

"The postpaid category is maturing and comprises of high ARPU customers who have different needs and requirements which will now be catered aptly by the new i-Plan."

The Idea i-Plan offer is available for all new and existing postpaid subscribers who can activate the plan by simply selecting the rental plan, followed by the free packs, and Top-up with any add-on pack if chosen.

To choose the i-Plan, Idea customers can dial '121' from their Idea connection or visit the nearest Idea store.

(Posted on 30-12-2013)