Mumbai, Dec 27 IBNS | 8 months ago

With an aim of ensuring technology advancement in its products outdoor apparel brand Woodland has launched what it calls an exclusive technology based winter collection.


Speaking to the press, Harkirat Singh, Managing Director, Woodland Shoes said, "Being the pioneering leader for outdoor wear in the country, we have always focused on promoting outdoor sports while ensuring safety of the consumers. Technology has been the key driver for all our products that we have been launching. This season, we are taking this space to a new tangent and have developed technologies like 'ResQ', 'Warm Grip' et al that support your expeditions and ensure your safety."

"The collection is a mix of colors and will help you survive - survive to tell your tale to your friends. The aim is to be a one-stop destination for all kinds of outdoor sports and you will see a lot of development in this space in times to come," Singh said.

As part of the technology, the ResQ collection of jackets comes equipped with a special transmitter.

"The product is of utmost utility in cases of emergencies like someone getting trapped during the snow avalanches, since the device sends signals to the rescue operation group. The USP of the device is that it will lasts for a lifetime and does not require any maintenance or batteries plus this light-weight device has the capacity to reach even over vast and dangerous situation. The device can help rescue a wanderer who might get stuck in the snow up to some 30 meters," the company said in a statement.

In order to keep away from harmful frostbites, Woodland has launched hi-tech 'Warm grip' shoes.

" These shoes are light-weight and are designed to generate active heating to the feet and keep the feet warm even when the temperature is as low as (minus) - 20oC. This technology empowers the users to adjust temperature to three comfort levels. It has a user-friendly control panel positioned on the outside of the shoe for easy access,"the company said.

Apart from the technology collection, Woodland has also launched a variety of its colorful collection for comfortable utility while going into the outdoors.

The collection has a host of functional jackets, skin-friendly yet warm sweatshirts, woolen wear as well as trendy high raised boots to keep you warm this winter.

(Posted on 27-12-2013)