Raymond Weil unveiled its prominent positioning as the Official Timing Partner as part of its three-year partnership with The SSE Hydro through a highly visible and impactful campaign based around time.
Raymond Weil maestro clocks were positioned throughout the arena while a unique count down clock was revealed five seconds before Rod Stewart appeared on stage around the bowl of the arena.
In addition, the watch company unveiled extensive digital display advertising throughout the venue and celebrated further with a unique projection of its latest freelancer timepiece, a 7730-ST-20041 that wrapped around the new purpose built music arena and which could be seen from 20 miles away.
"We are thrilled to have unveiled our partnership with The SSE Hydro last night. Music and watchmaking have a lot in common whether it is the inspiration that comes from the artist or designer and watchmaker and the precision needed to achieve the highest of standards. This partnership is the second music arena partnership that we have secured over the past six months following London's iconic music venue - The Royal Albert Hall. We are sure that our partnership will be a huge success and we feel it marks yet another significant step forward in terms of our global music marketing strategy," said Olivier Bernheim, CEO and President, Raymond Weil
Peter Duthie, Commercial Director, SEC Ltd said, "This partnership is fantastic news and the 'timing' couldn't be more appropriate as timing is an essential element of every show. We welcome Raymond Weil as our official timing partner and we are delighted to have secured such a universally known brand."
--IBNS (Posted on 23-12-2013)