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Pedigree launches professional range for dogs

Kolkata, Dec 23 : With the vision of making the world a better place for pets by providing them leading nutrition, Mars International India Pvt. Ltd, one of the largest pet food manufacturer and marketers of the international pet food brand Pedigree has developed customized offerings for pregnant/ lactating mothers (female dogs) and their weaning pups named Professional Range Starter Mother & Pup.


The product was unveiled recently during Pedigree HyCan 2013 Dog Show at Hyderabad.

Professional Range Starter Mother and Pup contains special ingredient based nutrition which delivers superior nutrition and ensures healthy and happy years for the mother (female dogs) as well as for the pups.

During gestation and lactation, the mother's energy demands multiply by 2-3 times their regular energy needs. Professional Range Starter Mother & Pup is a nutritionally designed energy dense food that meets the high energy requirements of pregnant and lactating mothers.

The products in this range combine high quality ingredients with the science developed by our veterinarians and nutritionists at Waltham, the world's leading authority on pet care and nutrition.

Saurabh Shekhar, Director Research and Development, Mars India explained that Newborn puppies depend completely on their mother's milk for nourishment. A weaned puppy's digestive system is delicate and is not very developed compared to that of an adult.

"Weaned puppies grow rapidly and gain 5-10 percent of their birth weight each day. the new product is nutritionally designed by us to maximize their genetic potential to grow. Also, new born puppies have a poorly developed immune system and are highly susceptible to infections. It is the ideal transition from mother's milk to a softer diet," he said.

Nitin Kulkarni, Director, Corporate Affairs, Mars India said, "This is the most important time in your dog's life when it comes to a balanced nutrition. In fact, pregnant or nursing mother have 2-3 times the energy requirements than healthy adult dogs. More protein is needed to nourish the healthy development of puppies. With the launch of Professional Range Starter Mother &Pup, Pedigree intends to complete its offerings for all life-stages."

--IBNS (Posted on 23-12-2013)

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