business-india-news

Fashion Vodka launched in Kolkata

Kolkata, Dec 21 : Beverages manufacturer Kristal Spirits India Pvt. Ltd recently launched the new Fashion Vodka in collaboration F Beverages Ltd to market and distribute the brand's portfolio in India.


Kristal Spirits announced the launch of the Fashion Vodka Party Collection at Rs. 900 and Fashion Vodka Luxury Collection at Rs. 4900.

This brand has been launched in three other cities including Hyderabad and Delhi. Kolkata is the fourth city in the queue. India is the only country after Poland where F Vodka is being launched, officials informed.

The Fashion Vodka marks the launch of the very first F Beverage in India.

Although Vodka is just 3 percent of the Indian spirits market as per the recent international wine and spirits report, white spirits in general and vodka in particular are growing by leaps.

The internationally acclaimed brand is targeting sales of 72,000 cases units within the first year of launch and is planning over 0.5 million case units by 2018.

In order to appeal to the aspirational values of the Indian youth, the brand is strategically priced, bridging the gap between the brands that are available at Rs. 550 range and the premium imported brands that are available in the Rs. 1500 range.

The factory where the brand is being manufactured is at Chandigarh. Another unit is being planned in South India, officials said.

"Modern youth is picking up new brands and that is the reason we want to introduce this brand. FTV has a great fan following and the beverages by FTV have got an overwhelming response across the globe. India is a perfect market for such a product and we are confident of its success," said Arun Aditya, the managing director of Kristal Spirits.

The Fashion Vodka Party Collection is for those who seek a fashionable lifestyle, are stylish, sociable, enjoy partying at home or in bars and clubs, work and play hard.

--IBNS (Posted on 21-12-2013)

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