business-india-news

Woodworkers unite for Fevicol cause

Bangalore, Dec 20 : Adhesive brand Fevicol, a part of Pidilite Industries, bonded over 22,000 woodworkers and contractors, in a unique pan-India community initiative -'Shram Dan Divas' on Friday.


At least 22,000 woodworkers and contractors donated a days' labour free of cost to repair and refurbish furniture at over 325 schools, institutions and organizations for underprivileged children.

The activity organised under the auspices of the Fevicol Champions' Club (FCC) was conducted in more than 145 locations across the country.

In Karnataka, over 1040 FCC members participated in the Shram Dan Diwas by conducting repair work at over 16 needy organizations including schools for specially abled, municipal schools, and government schools.

Nilesh Mazumdar, President-Sales and Marketing, Fevicol Division, Pidilite Ind. said, "We are humbled by the heartfelt gesture of FCC members where daily wage earners such as woodworkers and contractors renounced their income for an imperial cause using their skills and intellect.

"Third year in a row, Shram Daan Diwas has grown four folds. With each year, untold members want to join the FCC wing to contribute something to the society and community at large.

"We are more than happy to be associated in whatever way possible and pay advertence to their efforts. Needless to say, the blessed feeling we carry back home upon having lit up thousands of smiling faces of the underprivileged is indescribable," he said.

--IBNS (Posted on 20-12-2013)

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