business-india-news

Kesoram Industries launches revamped brand

Kolkata, Dec 19 : The B.K. Birla-led Kesoram Industries Thursday launched a new brand aimed at extending uniformity to the identities to its key businesses - tyres and cement.


"The objective of the campaign is to create a streamlined branding communications platform for Kesoram and to showcase a consistent branding that all the businesses within Kesoram are part of the same entity," CEO (business operations) Arvind Singh told media persons during the brand launch here.

The new brand strategy has been done by Singapore based Grey Worldwide.

Talking about its business, Singh said the company continues to be profitable but due to slowdown, the profitability has retreated from its peak.

"The two-wheeler tyre sales have gone up by over 25 percent compared to last year. And our overall tyre business is slated to do better after we negotiated contracts for increased supplies to OEMs both in the two wheeler as well as commercial vehicle business," he said.

Singh said the company's turnover currently stood at Rs.6,000 crore with nearly 60 percent of it coming from tyre business, 35 percent from cement and the remaining from its rayon business.

The new brand strategy comes at a time when the company is looking to increase its presence in the domestic market and boost its tyre exports business.

"Besides consolidating our domestic presence we are also looking towards foreign shore not only in terms of exports but also through association," said Singh.

--IANS (Posted on 20-12-2013)

business-india-news headlines

Pay outstanding salaries to pilots: High Court to Kingfisher

India's forex reserves rise to $309.44 bn

Reliance Industries sees net profit of Rs.21,984 crore in 2013-14

Wipro Q4 profit rises by 29 percent, beats analyst estimates

Trade, commerce to drive India-US ties: Narendra Modi

PepsiCo launches free talk time offer

TCS, Twitter launch app to track Indian Elections

India's software market grew at 10pc in 2013: Research

Anand Mahindra, Banmali Agrawala, Ellen Lord named USIBC directors

Sigvaris appoints NovoMed as distributor in India

AGP launches talent division

Hotel Sahara Star honoured with award

Quick Links: Goa | Munnar | Pondicherry | Free Yearly Horoscope '2014

Comments

Your e-mail:


Your Full Name:


Type verification image:
verification image, type it in the box

Message:

Back to Top