Ashok Leyland opens LCV dealership in Kolkata
Ashok Leyland, the Hinduja Group flagship, forayed in to a new market with the inauguration of the first dealership for Light Commercial Vehicles in Kolkata.
The new channel partner, Rajgarhia Motor, have 3S (Sales, Service and Spares) facility
The Company sells two of its LCV products - Dost and Stile across 23 states and 2 union territories through an exclusive, modern dealership outlets.
Speaking at the inauguration, Nitin Seth, Executive Director, LCV and Defence, Ashok Leyland, said, "We are extremely happy to be in this part of the country and I believe we can repeat our success story in this market as well. One of the cardinal reasons for the runaway success of 'DOST' since launch has been the robustness of the product and our network. STILE, our second product from the JV with Nissan, has been receiving encouraging response from our customers, thanks to its class-leading performance, backed by an extensive sales and after sales support."
"We are extremely proud that our track record of service retention levels is exemplary with close to 80% of our customers returning to our dealer workshops, even after the warranty period and going forward we are committed to maintaining and even enhancing the high level of customer service", Seth, added.
Dost will be available at a competitive price of Rs. 4.49Lacs (ex-showroom, Kolkata) and Stile will be available at a price of Rs. 7.79 Lacs (ex-showroom, Kolkata)
(Posted on 17-12-2013)