Women start planning Saturday night out at 1.35pm on Wednesday afternoon
Women may take just a few hours before an outing, but it turns out, they take longer to plan their Saturday night out.
A new study has revealed that the fairer sex start preparing for their weekend by Wednesday afternoon - 1.35pm, to be exact.
The incredible amount of forethought, deliberation and discussion over which outfit, shoes and accessories to wear emerged amid a study of 2,000 women.
Such precision and planning typically requires over ten text messages, three emails, five phone calls, eight posts on Facebook and three tweets, the Daily Mail reported.
And nearly two hours is spent online researching outfits, venues and even the weather, a poll by New Look has revealed.
A spokesman for New Look, who commissioned the study after noticing a general uplift in sales of "going out" clothes from Tuesday onwards, said: "It's only natural that young women look forward to their weekends and plan nights out with military precision."
"Working and studying hard all week can really take its toll so it's refreshing to see that young adults, and females in particular, are so enthusiastic about socialising with friends.'
'Planning a big night out is part of the fun and we have noticed that sales of party clothes start to climb from Tuesday onwards as girls start to plan their Friday and Saturday night outfits," he said.
The poll found that nearly two thirds of the girls asked enjoy getting ready for a night out more than any other aspect.
60 percent said that they like experimenting with fashion, with 7 percent swapping clothes with each other.
Of those polled, one in 20 will put in hair extensions, 20 percent of girls will add fake eyelashes and 6 percent will even go to the effort of whitening their teeth before a night out.
A whopping one in twenty girls will also use fake tan and over half will straighten their hair.
63 percent of those polled said they would insist on having a new outfit, spending on average 49.49 pounds.
On the night itself, women start getting ready at 5.50pm and will dedicate two hours to preen and perfect their look.
And it's no wonder it's a lengthy process, with the average woman trying on at least three different outfits.
It's not until 8.23pm that the group of girls (4 polled as the perfect number for a night out) are ready to leave, uploading an average of eight photos to Facebook and Twitter throughout the evening.