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Amul launches 'Amul Diamond' full cream milk

Posted on Nov 01, 07:55PM | UNI

India's largest milk brand 'Amul' has introduced rich and creamy milk "Amul Diamond" in Ahmedabad and Saurashtra markets.

The latest pouch milk variant from the house of Amul would come with a minimum of 7 per cent Fat content and 9 per cent Solid-not-Fat (SNF).

The product was launched yesterday at a conference attended by 250 Amul Milk distributors of Ahmedabad.

Amul Diamond is targeted at customers looking for more creamy milk. The distinguishing features of this milk are creamy taste, thicker texture and richer aroma. The product would be sold at price point of Rs 22/- per 500ml pouch (Rs 44 a litre).

The product would be made available at all Amul Parlours, Amul milk selling booths, retail outlets and Modern Format stores.

The new product will help to fill the void for consumers' preference of having creamy milk in the Premium category.