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Discovery kids channel launches

Posted on Nov 01, 06:06PM | UNI

Discovery networks Asia-Pacific has refreshed the Kids' television genre with the launch of its new and distinct offering for the 370 million children in India - Discovery Kids, here today.

The eight channels in the Discovery India portfolio promises to deliver a fun, enriching and transformative experience for kids in the age group of 4-11 years, Discovery Networks Asia-pacific Vice-President (Marketing, South Asia) Rajiv Bakshi said in a press conference here.

The channel covers a variety of programming ranging from iconic global content to multiple India-themed series, he claimed adding the channel would offer a comprehensive viewing experience and cater to diverse demands of Indian kids.

The programming formats include highest-quality animation and engaging live action series under multiple genres such as adventure, mythology, nature, history and science, Mr Rajiv said the channel avilable in 24-hours in Hindi, English and Tamil across analogue and DTH platforms.