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Ford India launches 'Quick Lane' service in India

Posted on Oct 29, 05:16PM | UNI

Offering its customers the best and quick service of their cars, Ford India launched its first 'Quick Lane' service in the country, at Metro Ford in the city today.

The new service, which is offered in over 650 locations in the US and bring USD 625 million or 15 per cent of the company's revenues in that country, will provide complete 'ease of mind' and ensure that customers receive trusted, quality and a transparent service experience, a company official said.

Speaking to reporters John A Cooper, Executive Director, Ford Customer Service Division, A-PAC region, said the car owner need not take prior appointment or wait for his or her car to be serviced as the vehicles would be serviced by Ford trained technicians within two hours in their presence.

'We opened the first Quick Land in the city because we launched our India operations for the first time here. We are planning to open more such service lines and metros will be the first target,' he said.

Mr P K Umashankar, Vice-president, customer service operations, Ford India, said the company plans to increase its sales and service outlets from current 241 in 127 cities to around 500 by the middle of this decade.

'Prohibitive land costs in the big cities has forced us to go selectively on our expansion plans. It is difficult to open outlets in the heart of the cities and so we are looking at the outskirts and suburbs,' he added.

He said the Quick Lane service in the city will be able to service 40 cars of any Ford model in a day. The charges for service of cars will be reasonable.

Mr Umashankar said Ford India plans to bring eight new products in the country in the next three to four years.