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Posted on Oct 26, 05:44PM | UNI
Canon India Pvt Ltd today announced the launch of innovative imaging software 'My Image Garden' for its PIXMA range of inkjet printers along with new Ink Efficient Series and colour variant models.
The new applications are designed to streamline the scanning and printing processes and offers consumers new interesting ways of innovating with photos and creating exciting craft works, calendars, posters, and collage.
In today's age when consumer requirements change by the hour, the focus for Canon is to continuously innovate to come up with new consumer specific printing solutions and become an end -to-end solutions provider. With the introduction of new applications for its inkjet printers, innovative product range and state-of- the-art production facilities, Canon aims to become No 1 in Inkjet printer category by 2015, A Comonay release said here today.
Speaking on this occasion, Mr Hideaki Fukai, Group Executive, Inkjet Product Operations, Canon Inc, Japan, said, "Consumers today want to capture every moment of their happiness and we are witnessing a new trend in the home photo printing among consumers in India. Printers at home are being looked at as a lifestyle product and consumers would like to do more with their inkjet printers than just simple print. With the new applications that Canon has introduced, consumers can create innovative 3D arts, photo albums, photo frames among others. Our latest range on PIXMA inkjet printers and innovative software lets users learn new things and have fun in new ways. With the new exciting range of printers and innovations coming from Canon, we aim to be No 1 in India by 2015." Speaking on this occasion Dr Alok Bharadwaj, Senior Vice President, Canon India Pvt Ltd, said, "Canon had phenomenal growth by 30 per cent in Inkjet category by year to date. This print space is undergoing major reconfiguration following our introduction of new technology that makes print cost more affordable.
'With strong marketing initiatives Canon market share has jumped to 22 per cent in Q3 2012. This domain is vital for our future plans and we are aiming to reach 25 per cent in the year 2013. We are putting all our efforts to take market leadership by the year 2015", Mr Bharadwaj added.
Mr Bharadwaj further added, "We are also witnessing a lot of interest among Indian consumers for our Canon PIXMA printers which offers innovative design and stunning resolution to match the lifestyle of today's consumers. Canon PIXMA E series, our ink efficient printers, is very popular for its cost efficient print and our new applications which offers consumers an easy and fun way of printing photos and 3D arts. My Image Garden and Creative Park Premium will add to the joy of printing."