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Maruti Suzuki comes up with new Alto 800

Posted on Oct 17, 11:28PM | IBNS

Maruti Suzuki Tuesday unveiled its best seller Alto in an all new form 'Alto 800', here.

"Alto 800 sports a fresh look, is roomier with over 15pc more fuel efficiency and better geared for city conditions," said Regional Manager Mohit Jindal.

"Some of its highlighting features are New Wavefront design with elegant, smooth long curves, prominent wheel arches which add volume to the side stance, chrome grill, signature S logo, swaying still line, crisp petal shaped lamps, sloping and wavy roof, 3 spoke steering wheel and first time option for interior colours, among others along with high utility space,"he added.

Maruti Suzuki along with its vendors have invested over Rs.470 Crore towards developing the Alto 800 available in 3 Petrol variants and 3 CNG variants manufactured in the Gurgaon plant.

When it comes to fuel efficiency, the company boast of "more mileage in petrol and more options in CNG" offering 22.74 kmpl in petrol which is up by 15pc and 30.46 km per kg for CNG, which is an improvement of 13pc of the brand 'Green', the patent intelligent Gas Port Injection (i-GPI) technology, enabling more power, peppier ride and safety compared to aftermarket CNG fitment.

The entry level prices for ex-showrooms in Kolkata are Rs.2,52,547 for Std.; Rs.2,85,653 for LX; Rs.3,08,581 for LXi in the petrol segment while CNG segment offers the cars at Rs. 3,28,970 for Std.; Rs.3,47,323 for LX and Rs.3,66,673 for LXi.

The driverside airbags for safety measures are offered in the LXis only while factory fitted CNGs are available in all variants.

"This occasion marks the global launch of Alto 800 since we are exporting to Latin American and African countries from January 2013 as Maruti Suzuki has been rated number one for the last 8 years nationally,"claimed Vice President, Accessories and Parts, Maruti Suzuki, Amitava Roy.

"We have received 10,000 bookings pan India. We don't limit ourselves to any numbers and will supply as per demand with our factories at Gurgaon and Manesar having a capacity of 14.5 lakhs," he added.

The present capacity of both the plants is 14,000 cars per day, which the company expects to increase by 16,000 at the end of October and 18,000 at the end of November, informed Roy.

"While the H1 has been flat this financial year, we expect the volumes to be better for H2 making 10pc during the festive period due to growing inclination for high end, spacious and diesel engines, which will incur an overall growth of 5pc for Maruti," apprised Roy.

"We opted for petrol and CNG products in the Alto 800 section since the price for diesel cars becomes more expensive and while petrol cars have de-grown by 20pc , CNG products sale are up by 45pc ," he said.

The Alto 800 cars are available in frost blue, superior white, silky silver, granite grey, blazing red and torque blue while the colour options for interiors are grey or brown.

Said Roy,"The overall demand for Maruti cars are 1,32,000 this year; with 4 lakhs just in diesel section, 1,04,000 for Swift and 2,800 Desire cars."

(Reporting by Shabarni Basu, images by Avishek Mitra)