E-shopping popular this festive season: Survey
Indian mobile users state they would shop on their phones this festive season to avoid crowds according to eBay India Mobile Commerce Survey.
India's leading eCommerce marketplace eBay India shared key shopping habits of Mobile Commerce Users in India.
The findings are basis the eBay India Festive Mobile Commerce Survey conducted with over 2,500 eBay India users in October 2012.
92pc of all Mobile Commerce survey respondents were Male. 42pc of consumers were in the age group of 18-25 years and 30pc of consumers were in the age group of 26-30 years. 52pc of Mobile Shoppers were from the Metros.
Key Highlights of the eBay India Festive Mobile Commerce Survey included:
§ 59pc of Mobile Shoppers stated they would consider shopping on their Mobile phone during the festive season to avoid crowded market areas
§ 86pc of Mobile Shoppers prefer to use their Mobile to shop for themselves, while 52pc of consumers use their Mobile to shop for Gifts for Family and only 29pc of shoppers use their Mobile to shop for Gifts for Friends
§ Phones (62pc ) were the most popular category of purchase by Mobile Commerce shoppers followed by Home Appliances (44pc ) and Clothes and Footwear (41pc )
§ Comparing product prices (68pc ) is the top activity for Mobile Shoppers
§ Home (69pc ) was the favourite point of access for mobile shoppers
§ Over 43pc of shoppers accessed shopping sites at Night
§ 57pc of Mobile Shoppers always checked prices on their phone before they shopped in a store or a mall
§ 83pc of all respondents stated that they accessed shopping sites or shopping apps on their mobile phone; with 56pc of all respondents stating that they had bought a product online on their mobile device
§ Over 27pc of Mobile Shoppers preferred to shop via their mobile device for products in the price point of Rs. 3,000-Rs. 10,000
§ Mobile continues to be the favourite Mobile Internet device for Mobile Shoppers at 52pc ; with 19pc using both their Mobile and Tablet equally
§ Mobile Shoppers prefer to access shopping sites via Browsers (45pc ). Over 20pc of Shoppers use both the Apps and Browsers equally on their Mobile Phone
§ 72pc of Consumers are using 3G services
§ Samsung is the most popular Mobile Device (39pc ), followed by Nokia (20pc ) and Sony (11pc )
§ Mobile Shoppers have Android (62pc ) as their favourite operating system followed by Symbian (18pc ) and iOS (11pc )
Muralikrishnan B, Country Manager, eBay India, stated, "Mobile Commerce is very popular with many smart online shoppers as they always have their phone with them as an anytime, anywhere device.
"As 3G Penetration increases, many online shoppers will prefer Mobile Commerce over Digital Commerce. eBay India is an active evangelist of Mobile Commerce and have introduced a suite of apps to cater to the Mobile Shopper and aid his online shopping habits."