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Ford India launches new Figo

Posted on Oct 15, 02:30PM | IBNS

Automobile major Ford India on Monday introduced the New Figo, an enriched version of India's "Most Awarded Car" with an enhanced Kinetic design, trendy new colours and a host of enhanced smart features.

The New Figo builds on the sporty and sophisticated personality of the original, featuring several key changes including 10 new styling elements.

"The Ford Figo is a big game-changer for us and has won the trust of customers as a reliable, substantial vehicle with outstanding value. With the addition of all new exciting features in the New Figo, we believe our customers will truly find that Change is a wonderful thing," said Michael Boneham, president and managing director, Ford India.

The Figo proved to be a game changer for Ford after its launch, establishing Ford India firmly as a volume player, selling over 235,000 units in India and around the world.

"With the New Figo we have celebrated change by carefully listening to our customers and enhancing it with smart new features and improved looks. The New Figo will definitely add to Ford's amazing growth story in India," said Anurag Mehrotra, vice president, Marketing, Ford India.

New Figo Petrol starts at INR 384,999 and New Figo Diesel starts at INR 481,999, ex-showroom Delhi and INR 385,437 (Petrol) and INR 482,438 (Diesel), ex-showroom Thane.