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Posted on Oct 14, 12:08PM | IBNS
Jewellery brand Tanshiq in Kolkata on Saturday announced 'Festive Gold Collection' to cash in on the upcoming Diwali and Dhanteras period.
The range of jewellery available in the festive gold collection starts from a weight of 2 grams in earrings to 8 grams in bangles and are available in 150 designs.
"We are constantly receiving request from customers to bring in something that is affordable thus we launched this Festive Gold Collection which is quite affordable since it starts from 2 grams onwards," said Regional Manager Tanishq, Daipayan Sen.
The brand also launched 'Mia Collections' of diamonds ranging from Rs 5,000 to Rs 1 lakh, for office goers, young and fashionable ladies.
Growing inclination towards large diamonds also made Tanishq launch a range of solitaries that starts with 25 cents at Rs 75,000, the company said.
Tanishq announced it's addition to the wedding collection as well keeping the regional market in mind by bringing in Sakha, Pala and Mantasha catering to the Bengal people's preference and tastes, starting with wedding collection of 65 grams approximately that comprises of bangles, earrings, mangtika and necklace.
Tanishq this festive season also has announced discounts by offering 20 percent off on making charges of select 22k gold jewellery and upto 20 percent off on single piece of diamond jewellery above Rs.2 lakhs.
Despite a fall in consumption, the brand managed to grab Rs 7,000 crore turnover last financial year registering 30-40 percent growth due to increase in value of gold and huge growth in diamonds.
The company currently boasts a 5-10 percent market share nationally.