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Royal Enfield launches Thunderbird 500

Posted on Oct 11, 09:45PM | IBNS

Oldest motorcycle company Royal Enfield launched its new model Thunderbird 500 on Thursday.

Thunderbird 500 is poised to enhance the pleasure of leisure motorcycling amongst the touring enthusiasts.

Combining distinctive "black" styling with a powerful 500cc Unit Construction Engine, 27.2 bhp power output being fed through an electronic fuel injection system and 41.3 Nm torque built in for very accessible power- the Thunderbird 500 makes a distinct statement on the Indian roads.

Launching the Thunderbird 500, Siddhartha Lal, MD and CEO Eicher Motors Ltd. said, "When we launched Thunderbird in 2002, it was a one-of-its kind motorcycle on the Indian roads that redefined the cruiser segment. Over the years, the Thunderbird brand has built its own cult following amongst Royal Enfield customers, as a comfortable touring motorcycle.

"Today, with the launch of the Thunderbird 500 with its unique 360-degree design language and its higher powered engine that has our signature flat torque curve, Royal Enfield has again upped the ante in leisure motorcycling. With touring enthusiasts forming the core of our customer base, the Thunderbird 500 gives them more power, comfort and style for long-distance riding."

Speaking on the occasion, Venki Padmanabhan, CEO, Royal Enfield said, "Royal Enfield has set its sights firmly on delivering traditionally progressive motorcycles around the world. We listened very closely to the needs of highway cruisers in India and designed a motorcycle that is extremely suitable for long distance riding with its range, ergonomics, looks, excellent braking, night riding visibility, luggage carriage capability, even clothing and accessories"