Arjun Rampal to 'arrest' his fans
Aamir Khan, Shah Rukh Khan, Salman Khan and now it's Bollywood actor Arjun Rampal who is joining the list of marketing savvy stars.
Arjun who play SP Aadil Khan in the upcoming movie 'Chakravyuh' has come up with an innovative way to meet his fans.
The 'Chakravyuh' team has a crafted an innovative marketing campaign called "Get Arrested" where Arjun's fans can confess their crimes to him and get arrested.
Winners will get a chance to meet him personally and interact with him on a one-to-one level.
Arjun is one of the few fan-friendly stars in the country and is always willing to go that extra mile to interact with his fans.
He even shot a video for this with his co-star Esha Gupta that actually brings out the funny side in him.
The 'Get Arrested' competition will even be on radio to ensure that his non-digital fans also get a chance to participate.
Interestingly, the competition which was launched on Facebook garnered over a 100 entries in 24 hours and it's no surprise that most of them were from his female fans who can't wait to get arrested by him.
Arjun even tweeted the link for the competition and cause a storm amongst his followers in terms of retweets and interactions.
Chakravyuh is a political thriller directed by Prakash Jha starring Abhay Deol, Arjun Rampal, Manoj Bajpayee, Esha Gupta, Anjali Patil, Om Puri and Anjali Patil.
Chakravyuh is aimed to be a social commentary on the issues of Naxalites.
Distributed by Eros International, the film is slated to release on Oct 24.