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Mercedes-Benz sharpens India focus

Posted on Oct 10, 07:13PM | IBNS

Automobile major Mercedes-Benz India on Wednesday announced a double whammy in the Indian luxury automobile industry by rolling out it's first locally manufactured M-Class from its world-class facility in Chakan, Pune and also declared the start of operations of its state-of-the-art technologically advanced paint-shop, capable of environment friendly water based painting.

The roll-out of the M-Class and the inauguration of the Paint shop were done by Peter Honegg, Managing Director and CEO, Mercedes-Benz India, Ralf Mungenast, Director, International Productions, Daimler AG and Piyush Arora, Director, Technical, Mercedes-Benz India.

The M-Class was one of the first luxury SUV in the world and pioneered the segment in India just like in other world markets.

Till date an estimated 2000 units of the M-Class have been sold in the Indian market as Completely Built Units (CBU) since its launch in India.

Honegg said, "The M-Class 250 CDI is the first M-Class ever to be offered from a local production outside Mercedes-Benz's SUV plant in Tuscaloosa, USA. India becomes the 'first' market in the world to enjoy this elite status and further highlights Daimler AG's focus and commitment on the Indian market."

Mercedes-Benz India also announced the start of operations of its state of art technologically advanced paint-shop located within its Chakan facility.

The Paint Shop is capable of water based painting using highly sophisticated and environment friendly water based painting technology.

Arora said, "The new Paint Shop at Mercedes-Benz India Chakan facility now positions us as a global benchmark within Mercedes-Benz world. This underscores our bullish outlook for Indian market and we look forward to introducing more locally produced vehicles for the discerning Indian customers."

The paint shop has an annual capacity of 20,000 units which is extendable to 40,000 units annually.