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Shaadi.com Most 'Engaging' Brand on FB

Posted on Oct 09, 09:34PM | IBNS

The ever-growing popularity and impact of social media has compelled global businesses to directly engage with their audience and take their views seriously.

In a user engagement study conducted by LocoBuzz across the Top 100 Global Brands on Facebook with around 1 million fans or more, Shaadi.com, leading matrimonial service, has emerged as the 'Most Engaging Brand On Facebook' with an Engagement Quotient of over 7.341pc .

The data collected in the report is for the time period Sept 4-10.

According to the report, a LocoBuzz Social Media Analytics tool was used to collate the number of likes, comments and shares that each post from each brand received over a period of these 7 days.

This data was further used to calculate the engagement score based on the following formula provided on AllFacebook.com.

Shaadi.com Monthly Statistics included over 1,310,696 'Likes' and over 120,730 comments.

The Facebook brand page of Shaadi.com, with its current 938, 807 strong fan-base has 327,084 people talking about its content on a weekly basis.

Through Facebook, Shaadi.com directly connects with over 8,213,094 unique people each week.

Shaadi.com also uses this page to consistently create awareness on social issues like dowry, child marriage, women empowerment and save the girl child.

The 'Angry Brides' game that was launched on Shaadi.com's Facebook page (January 2012) to generate awareness on the evils of dowry was very well received by over 600,000 people and leading media in over 35 countries.

Other global brands in the list include Shaadi.com are, MTV with an Engagement Quotient of 0.54pc Disney with 0.37pc and Coca Cola with 0pc . These engagement figures (statistics via Facebook) show that a high fan-base for any brand-page does not necessarily mean high audience engagement.

Gourav Rakshit, Chief Operating Officer (COO), Shaadi.com, said: "As a market leader, it is vital for us to make our presence felt in the social media space. Social networking sites like Facebook are a great medium for brands to understand the pulse of an ever-changing global mindset."