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Akai targets 43 percent jump in India sales

Posted on Oct 07, 06:28PM | IANS

Japanese consumer electronics maker Akai targets to boost its sales in India by 43 percent to Rs.250 crore in the current financial year, riding on the back of new product launches, a top company official has said.

"Last year our total turnover was Rs.175 crore. Our target is to increase it to Rs.250 crore in the current financial year," Pranay Dhabhai, managing director of Akai India, told IANS.

Dhabhai said the company's sales were likely to increase sharply in the current financial year largely due to the introduction of innovative products in the Indian markets.

The company last week launched android-powered smart box, which can transform any television, including cathode ray tube (CRT)-based TV, plasma, LCD or LED into a "smart TV". The company offers the new smart box at Rs.6,590 each.

"Our smart box is set to change the way television is seen in India. Customers can upgrade their existing TV to a smart TV which gives full HD viewing experience without changing their existing TV," Dhabhai said.

"Even consumers who are planning to purchase smart TV can choose to buy a normal LED TV and connect with our smart box to get the benefits of smart TV at a fraction of the price," he said.

In August this year, Akai launched 29 inch TV. Dhabhai said the new TV models and the smart box would boost the company's sales.