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Van Heusen launches corporate work apparel

Posted on Oct 05, 09:43AM | UNI

Van Heusen, one of the country's 1eading premium lifestyle brand for men, women and youth, launched a brand new range of corporate wear designed for modern professionals.

The fashionable and distinctive range, aptly called 'X-Lifestyle', is expected to revolutionize the way Corporate India dresses itself to work.

The launch was attended by celebrities such as Chetan Hansraj, Adam Bedi, Shawar Ali, Acquin Pais, Alex O'Neil, Sunny, Siddharth Kher, Sid Rawal, Kushal Punjabi, Robbie Mairh, Nameet Khanna and Freddy Daruwala.

Speaking at the launch at the Jet Airways Hangar at Mumbai International airport last evening, Ashish Dikshit, chief executive of Madura Fashion and Lifestyle, said 'Over last 22 years of existence in India, Van Heusen has been making workplace more fashionable.

We have consistently tracked and understood the evolving fashion needs of Indian professionals. At each turning point we have been at the fore front of bringing innovative products for the professional.' Pranab Barua, business director (Apparel and Retail) at Aditya Birla Nuvo Limited, unveiled the X-Lifestyle branded Jet Airways aircraft on the occasion.

Manish Dureja, vice-president of Jet Airways, said '....The aircraft wrap is like a flying billboard that allows clients to take their brands to the skies quite literally.... We are happy to partner with Van Heusen, and are certain X Lifestyle will reach out to its target customers through this unique branding opportunity.'