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Posted on Oct 04, 05:58PM | IBNS
As a first of its kind initiative in India, motorcycle manufacturing company Yamaha India has started a new assembly line for scooters which is run entirely by women employees.
"This is the first time in India that a company has developed scooters for women assembled by women. The company recently hired around 200 women to run its assembly line for scooters at the Surajpur plant in UP," said the company on Thursday.
Roy Kurian, National Business Head, India Yamaha Motor, said, "This is the first time in Yamaha's history, not only in India but also worldwide, that the company has started an assembly line which is run exclusively by women.
"Being the pioneers in this movement, Yamaha certainly hopes to see this initiative being replicated across the industry."
The company has also developed a riding training program for female customers.