Obama has been outspending Romney on TV advertisements
For every five commercials Republican candidate Mitt Romney and his allies ran in the vital swing state of Denver in the last two weeks of September, President Barack Obama and Democrats ran seven.
The ads accused Romney of having a 'tough luck' attitude towards the middle class and asserted that Obama has brought the economy back from the brink.
In Florida, the disparity was greater, as the number of pro-Obama ads outnumbered pro-Romney ads by almost 50 percent, some 13,000 of them accusing Romney of outsourcing jobs to China, trying to gut Medicare and hiding his tax returns from the public.
The story was the same in most of the other battlegrounds.
In Ohio, Iowa, and Norfolk and on the Boston stations that feed New Hampshire, Obama out-advertised his rival after the parties' nominating conventions, according to data compiled by the political advertising monitoring firm Kantar Media/CMAG.
According to the New York Times, while pressing his advantage on broadcast television, Obama has spent large amounts to put his message in front of women who watch soap operas and talk shows like "The View," and in front of the young viewers who watch shows like "Late Night with Jimmy Fallon."
And on cable, where Obama ran commercials unopposed for most of the year, and where even now he is regularly on twice the number of channels as Romney, he has put his commercials in front of the men who watch ESPN and the African-Americans who watch BET.
The two exceptions for Romney have been North Carolina, the swing state where he has performed best, and Wisconsin, which several outside groups hope to turn in Romney's favor, the report said.
Democrats said that Republicans have spent more on advertisements than they have since April 1, 351 million dollars to 303 million dollars.
But presidential campaigns can buy ads at lower rates than outside political groups can. The Obama campaign also saved money by reserving time far in advance, securing lower rates.