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TAFE banner campaign for Sushil makes it to Limca Book

Posted on Oct 03, 05:27PM | UNI

TAFE Motors and Tractors Limited (TMTL) promoted massive 1,415 ft long banner campaign by Eicher Tractors with Good Luck wishes to Olympian Sushil Kumar prior to his London feat, has made it to the Limca Book of records.

Eicher Tractors is a subsidiary of world's third largest tractor manufacturer, TAFE.

A certificate from Limca Book of Records said the 'Vijaya Bhava' Eicher Tractors campaign was organised from June 21 to July 16.

A TAFE release here today said the organisers made a 1,415 ft long 4 ft 4 inch wide (working out to 5,660 sqft) flex graffiti roll in a custom made van to associate with the popular Eicher Tractors Model 5660 which Sushil endorses.

As many as 7,000 well-wishers participated in the campaign as the specially designed van travelled to 105 locations, covering 2,400 km in Haryana.

Acknowledging the National Record certificate from Limca, Ms Mallika Srinivasan, Chairman and CEO of TAFE said 'it is a matter of pride to the nation and us that Sushil Kumar has won Olympic laurels for the second time.' "Both Sushil and the Eicher brand have consistently delivered on the well known brand promise of Ummeed se Zyada," she added.