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MTS launches mobile advertising service

Posted on Oct 03, 02:45PM | IBNS

Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand, on Wednesday announced the launch of mobile advertising service called "MTS mAd".

The service provides leading brands means to engage with customers on a one-to-one basis.

On the other hand, MTS Smartphone customers using mAd will be able to make free local calls by just watching a video ad.

The launch of this service makes MTS the first telecom operator to offer this unique service on a pan India basis, said the company.

MTS mAd service is available on all Android devices on the MTS network including MTS MTag 3.1, MTS MTag 351, MTS MTag 352, MTS MTag 353, MTS MTag 401, MTS Pulse, Samsung Galaxy Y and Samsung Galaxy Ace Duos CDMA.

The company said it is working to expand the scope of this service by also launching it on Blackberry and BREW enabled entry level MTS handsets.

Leonid Musatov, Chief Marketing and Sales Officer, MTS India, said: "MTS mAd is a unique service which enables our Smartphone customers to make free calls by just watching a video ad on their device. The service also provides an opportunity to leading brands to connect with their customers in a personalised manner.

A slew of leading brands including Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat, Kellogg's, Titan, Lenovo etc have associated for MTS mAd service to engage with customers.

MTS mAd service requires no charges for activation, application download and for data transfer while watching video ads.

Customers using this service will be able to make as many as 4 MTS mAd calls in a day.