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Posted on Sep 23, 02:33PM | IBNS
The glamour and glitterati was added to the Kolkata edition of the 8th Blenders Pride Fashion Week, Saturday, when Bengali beauty Raima Sen scorched the floor in a multicoloured saree flaunting designer Nida Mahmood's "Bombay Bun Maska".
The young designer known for her quirky designs and prints in very unconventional silhouettes for women, showcased her collection for both males and females called 'Bombay Bun Maska', which is inspired by the iconic bun Maska of Bombay.
In an endurance to portray the free spirited youth, the designer opted for kurtis to sarees draped over jeans, which were further accessorized with LED on flowers that dazzled the heads of the models.
The collection was Boho chic at its best with a blast of colours admist retro music and some of the famous Bollywood dialogues like that of Sholay been incorporated to raise the spirit even more.
Said Nida,"It reveals the today's youth, free spirited and unperturbed. It's all about absolute dropping of inhibitions which for me is the epitome of free spirit."
The ramp was even romanced by the collections of Shantanu and Nikhil who flaunted bridal and groom outfits designed to cater to the weddings that happen at exotic locations with looks of utter feminism and romanticism.
The designers who are often influenced by the French boudoir and baroque eras as well as the Hollywood movies of yesteryear played with shades of pink, white, blue, orange red, green, golden and yellow mainly incorporated in overdoses of nets, laces and velvet to deliver the contours of garments in trendsetting silhouettes like lehengas, sarees and gowns that recreate the beauty of festive carnival.
"The collection is the cocktail couture line that we are showing. Its are primarily catering to the bridal season that we are all into now. Its a very contemporary and romantic cocktail line which is deeply inspired by how the destination weddings are. The whole world is looking at India as a destination market so we kept that as the tempo of the collection," said Nikhil.
The 8th BPFT also went into a flashback with designer Asmita Marwa showcasing the "La Vie En Rose" line, prefect for men and women resort holiday wear inspired by the 60's and 70's Woodstock era of fashion when freedom, peace and music defined the lives of people.
The collection essayed a lot of fluidity through the cropped pants, tunics, shirts, feathers for collars,interesting press buttons, unconventional batiks in men shirts in the shades of pink, blue and green along with lots of black to highlight.
Asmita gushed,"With all that is happening in the world right now, recession, political instability, corruption and violence...I want my clothes to bring about happiness and hope. The collections reflects a "Hippie Chic" vibe with a kaleidoscope of colours, prints and batiks, spreading optimism and hope. That's how I see life, through those tinted glasses. La Vie En Rose!"
Keeping it different from the high end line, Raghavendra Rathore conscious of a great mass market showcased the newly launched "Club Jodhpur" or "Club J" line aimed for the mainstream market catering to both ethnic as well as western cuts.
The perfect finish or embellishments for which the designer is known for, portrayed ethnicity through Jodhpur jackets, achkans, kurtas, churidars, Neheru jackets and long embroidered waistcoats.
Actor/ model Kyra Dutta added to the oomph factor while walking the ramp for the designer clad in a saree.
"The collection is a very different departure from what the other designers are doing. Its a very affordable range. We sell a lot in Kolkata, North East and Jharkhand. We have a lot of denims in that line and are looking at the billboards and advertisements. For me, what is there to fuss about when we can do business with them," said Raghavendra.
Famous designer Wendell Rodricks also launched the festive package for the Blenders that reflects fashion along with the releasing of his book called "The Green Room."
Speaking on the tour, Bikram Basu, Vice President- Marketing, Pernod Richard India said," The 8th Edition of the Blenders Pride Fashion Tour exudes style, skill and allure. As with every year the tour will raise the bar in fashion. Its a mix of trend spotting with the finest talent and a national audience touch point makes it differentiated and special."