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Posted on Sep 18, 03:45PM | IBNS
Aircel, one of India's leading telecom players, on Tuesday reinforced youth as its primary customer segment by launching an innovative product called the Aircel PocketBuddies - Surf n Text.
Understanding the need of the youth to communicate effectively and stay updated, 'PocketBuddies - Surf n Text' offers unlimited surfing and texting at amazingly low prices.
Anupam Vasudev - Head Marketing, OPCO, Aircel said, "Youth have always been the primary focus for Aircel. The youth of today is digital savvy who likes to stay connected with their friends, family and peer groups on a second to second basis. This insight gives us a glimpse of their aspirations for new technology products and services."
Atanu Batabyal - Circle Business Head, Aircel, Unified Bengal said, "We are happy to introduce PocketBuddies which is especially designed for the youth. They actively keep in touch with their friends and peers through texting and also not to mention that they also extensively surf the internet for various things like music, entertainment, shopping, etc."