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Posted on Sep 17, 12:18PM | IBNS
Bollywood actress Priyanka Chopra has been appointed the brand ambassador of the 8th edition of Seagram's Blenders Pride Fashion Tour (BPFT).
Priyanka also featured in a multimedia campaign for BPFT shot stylishly in black and white by ace lens man Bharat Sikka.
On the association of Blenders Pride Fashion Tour with Priyanka, Bikram Basu, VP-Marketing, Pernod Ricard India said, "The Blenders Pride Fashion Tour is about style, confidence, and attitude. Priyanka Chopra mirrors this instinctively and very naturally."
He further said: "Blenders Pride Fashion Tour, in its 8th edition, extends across 6 cities and talks to consumers on style, design and skill; showcasing the finest in their profession."
The designers of Blenders Pride Fashion Tour's 8th edition include Ashish N Soni, Asmita Marwa, Gaviin Miguel, Mandira Wirk, Nandita Mahtani, Neeta Lulla, Nida Mahmood, Pankaj and Nidhi, Raghavendra Rathore, Falguni and Shane Peacock, Shantanu and Nikhil, Vikram Phadnis and Wendell Rodricks.