Priyanka Chopra face of fashion tour
Bollywood actress Priyanka Chopra has been appointed the brand ambassador of the 8th edition of Seagram's Blenders Pride Fashion Tour (BPFT).
Priyanka also featured in a multimedia campaign for BPFT shot stylishly in black and white by ace lens man Bharat Sikka.
On the association of Blenders Pride Fashion Tour with Priyanka, Bikram Basu, VP-Marketing, Pernod Ricard India said, "The Blenders Pride Fashion Tour is about style, confidence, and attitude. Priyanka Chopra mirrors this instinctively and very naturally."
He further said: "Blenders Pride Fashion Tour, in its 8th edition, extends across 6 cities and talks to consumers on style, design and skill; showcasing the finest in their profession."
The designers of Blenders Pride Fashion Tour's 8th edition include Ashish N Soni, Asmita Marwa, Gaviin Miguel, Mandira Wirk, Nandita Mahtani, Neeta Lulla, Nida Mahmood, Pankaj and Nidhi, Raghavendra Rathore, Falguni and Shane Peacock, Shantanu and Nikhil, Vikram Phadnis and Wendell Rodricks.