Tata Motors launches 'painted' Nano
Automobile major Tata Motors on Wednesday announced the launch of the 'Nano: Art in Motion', in association with well-known artists.
Being designed to celebrate life, creativity, freedom and the spread of culture; Nano: Art in Motion will feature the Tata Nano as its canvas, with the inaugural Art Car being painted by renowned artist Sangeeta Babani.
A self taught artist from Mumbai, Babani, will start transforming the car from Sept14 -16 at the Palladium Courtyard of the High Street Phoenix, Mumbai.
Launching Nano: Art in Motion, Delna Avari, Head (Nano Product Group), Tata Motors, said, "Through this initiative, we are marrying art and utility to showcase a series of Tata Nanos', which will be embellished with varying theme-based imagery, further accentuating the brand's personality as a potent personal symbol."
"The first art car will focus around the theme of celebration. We are delighted to have Ms. Sangeeta Babani as part of the kickoff to this exciting new series."
Excited about painting on the Tata Nano, Babani plans to interpret the theme of celebration using her signature blend of realism and abstractionism, set to the vibrant color palette for which her art is known to follow.
She will be assisted by Anil Dingankar, a young and upcoming artist.
Once painted, the colourful Tata Nano will tour the city during the upcoming Ganesh Chaturthi festivity, visiting pandals and popular Mumbai destinations.
Besides the pandals, the colorful Nano will also visit orphanage homes and children's schools to spread happiness.