Kerala Tourism targets Madhya Pradesh tourists
With the objective of increasing inflow of tourists from Madhya Pradesh, the Kerala Tourism Department today organised a cultural show and a meeting among entrepreneurs in tourism industry of both states in the state capital.
"Inflow of tourists from Madhya Pradesh to Kerala is a meager 0.1 per cent. Only about 10,000 tourists from the state visited the God's own country that received 93.28 lakh domestic tourists and 7.33 lakh foreigners," Department's Deputy Director Suresh Kumar told reporters here.
The Department has organised a meeting between 27 entrepreneurs -- including travel tour operators, hoteliers, house boat operators, ayurveda resort operators, etc -- from Kerala and 55 travel tour operators from Bhopal.
Earlier, a cultural show 'The Wondorous Music of Kerala' was organised showcasing various dance forms such as 'Mohiniyattam' and 'Kathakali' and martial arts 'Kalaripayattu' from that state.
Mr Kumar said that Kerala earned Rs 4,221.99 cr foreign exchange in 2011 as compared to Rs 3,797.37 cr in the previous year. The total revenue from direct and indirect tourism touched Rs 19,037 cr last year as compared Rs 1,7348 cr in 2010.
He said that the seventh edition of Kerala Travel Mart will be held in Kochi from September 27 to 30. The event aims at bringing together business fraternity and entrepreneurs behind tourism products and services of Kerala.
Besides, the sixth annual Grand Kerala Shopping Festival -- which intends to transform the state into a hub for international shopping experience -- will be organised from December 1, 2012, to January 15, 2013.